So I was surprised when I saw that today’s newsletter linked to an article entitled Why We Buy from 1999. But it was about Apple, and, to me, all things Apple are just plain sexy.

In a nutshell, it’s a brief treatise on the the design of the original iMac. What it reminds me, though, is that design matters. Little things, like an organic, pulsating on/off light, affect people and how they view your product, your company.

I’m going to pay a little more attention to the little things from now on.