every day i write the book

Firstly, I subscribe to Fast Company’s First Impression e-newsletter. I happen to think Fast Company is the premiere business magazine out there–it’s smart, it’s interesting, and it never stands still.
So I was surprised when I saw that today’s newsletter linked to an article entitled Why We Buy from 1999. But it was about Apple, and, to me, all things Apple are just plain sexy.
In a nutshell, it’s a brief treatise on the the design of the original iMac. What it[...]