every day i write the book » apple

iOverkill

psd — Thu, 06 Sep 2007 14:17:02 +0000

iMarketing has just jumped the shark. iTunes was okay, iPod was okay, too. So was iLife. But now the iTouch? Even though I’d like to buy one, I feel dirty every time I say it. And the other day, Ross told me that Apple and Volkswagen are in talks to produce an iCar. I can’t see anyone approving the iBug moniker, but stranger things have happened. i[insert word here] is now forever associated with Apple, so you could argue that to lose the iMoniker would be to lose brand identity. But just like using animated gifs on a website, Apple, don’t do it just because you can. Put a little more thought into it.

Ross: “The iCar is going to run on Steve Job’s ego.” < Best. quote. ever.
Pam: “No chance of that car ever running out of juice.”

design matters

psd — Fri, 28 Jul 2006 16:47:27 +0000

Firstly, I subscribe to Fast Company’s First Impression e-newsletter. I happen to think Fast Company is the premiere business magazine out there–it’s smart, it’s interesting, and it never stands still.

So I was surprised when I saw that today’s newsletter linked to an article entitled Why We Buy from 1999. But it was about Apple, and, to me, all things Apple are just plain sexy.

In a nutshell, it’s a brief treatise on the the design of the original iMac. What it reminds me, though, is that design matters. Little things, like an organic, pulsating on/off light, affect people and how they view your product, your company.

I’m going to pay a little more attention to the little things from now on.