iOverkill
Thursday, September 6th, 2007iMarketing has just jumped the shark. iTunes was okay, iPod was okay, too. So was iLife. But now the iTouch? Even though I’d like to buy one, I feel dirty every time I say it. And the other day, Ross told me that Apple and Volkswagen are in talks to produce an iCar. I can’t see anyone approving the iBug moniker, but stranger things have happened. i[insert word here] is now forever associated with Apple, so you could argue that to lose the iMoniker would be to lose brand identity. But just like using animated gifs on a website, Apple, don’t do it just because you can. Put a little more thought into it.
Ross: “The iCar is going to run on Steve Job’s ego.” < Best. quote. ever.
Pam: “No chance of that car ever running out of juice.”
